Radio Facts

Radio is America’s #1 Reach Medium

Explore with BAS Broadcasting for ideas on how to put radio’s unique marketing power to work for you.

number 1
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75%

% state radio is audio source used most often in-car

number 2
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231,592,000

People 12+ listening each week

number 3
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11.4

hours listening each week
number 1
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88%

% reached each week for people over 18

Radio Myth

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No one under 35 listens to AM/FM radio anymore

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6 out of 10 agencies/marketers believe radio listening is dropping

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Today's optimal media plan: put all your money into social and mobile

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There's a total lack of RIO and sales lift evidence for radio

Radio Facts

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More Millennials listen to AM/FM radio weekly than any other generation

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AM/FM radio listening has grown 6%+ among persons 25-54

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Optimal media mix: 71% traditional 29% digital for millennials; 78%/22% for Adults 18+, according to The Advertising Research Foundation

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Optimal media mix: 71% traditional 29% digital for millennials; 78%/22% for Adults 18+, according to The Advertising Research Foundation

Radio Matters

When an advertiser is looking to generate ROI – Radio Matters. When disaster Strikes – Radio Matters. And when it comes to serving the community – Radio Matters.

Radio Rules! Radio is a Top Reach Medium for All Adults. Highest Amount Traditional Media.

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Radio Matters. In today’s world of time-starved consumers, radio is an important component of any media mix designed to reach them.

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Radio reaches everyone

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Radio is the top reach medium

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Radio is tops among all audio listening options

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Radio complements other media to help drive messaging, brand preference and increase sales

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Radio is effective at driving store traffic and search

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Radio increases brand awareness

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Radio is theater of the mind

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Radio gets out the vote

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Radio Works, Radio live and local connecting with listeners and driving conversation

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Radio matters. It’s part of local community