Radio Facts
Radio is America’s #1 Reach Medium
Explore with BAS Broadcasting for ideas on how to put radio’s unique marketing power to work for you.
75%
% state radio is audio source used most often in-car
231,592,000
People 12+ listening each week
11.4
hours listening each week
88%
% reached each week for people over 18
Radio Myth
No one under 35 listens to AM/FM radio anymore
6 out of 10 agencies/marketers believe radio listening is dropping
Today's optimal media plan: put all your money into social and mobile
There's a total lack of RIO and sales lift evidence for radio
Radio Facts
More Millennials listen to AM/FM radio weekly than any other generation
AM/FM radio listening has grown 6%+ among persons 25-54
Optimal media mix: 71% traditional 29% digital for millennials; 78%/22% for Adults 18+, according to The Advertising Research Foundation
Optimal media mix: 71% traditional 29% digital for millennials; 78%/22% for Adults 18+, according to The Advertising Research Foundation
Radio Matters
When an advertiser is looking to generate ROI – Radio Matters. When disaster Strikes – Radio Matters. And when it comes to serving the community – Radio Matters.
Radio Rules! Radio is a Top Reach Medium for All Adults. Highest Amount Traditional Media.
Radio Matters. In today’s world of time-starved consumers, radio is an important component of any media mix designed to reach them.
Radio reaches everyone
Radio is the top reach medium
Radio is tops among all audio listening options
Radio complements other media to help drive messaging, brand preference and increase sales
Radio is effective at driving store traffic and search
Radio increases brand awareness
Radio is theater of the mind
Radio gets out the vote
Radio Works, Radio live and local connecting with listeners and driving conversation